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A Patient-Centric Pharma: Integrating Big Data and EHRs for a Real World EcosystemA Patient-Centric Pharma: Integrating Big Data and EHRs for a Real World Ecosystem

Having been successful for decades maintaining a traditional product-driven model, pharmaceutical companies are feeling their way toward a new business model: patient-centricity.  Hospitals, providers, payers and other health organizations have